ECS Group’s Augmented GSSA concept has brought in new markets, significantly more business, and answers the needs of an evolving customer base. 2022 has been a year of foundation and firsts.
Having officially launched the Augmented GSSA concept along with the new, streamlined ECS Group branding in October 2021, the company focus this year has been on service awareness, the implementation of the individual Augmented GSSA four-pillar strategies, and geographical expansion in line with its commercial DNA – particularly across the Far East. Indeed, 2022 saw the opening of new offices in Japan and Korea, with the addition of Global Air Cargo branches in Tokyo and Seoul to serve key Asian customers. Hence, group employee numbers also grew in 2022, from 1,360 to 1,432 dedicated air cargo professionals.
All ten Abilities were introduced over the course of the year, some of them becoming an overnight success. Alongside familiar Total Cargo Management solutions such as “All-In”, ECS Group also offers a wide range of modules that set it aside from its peers by their specificity and relevance in today’s market: “Brainflow” consultancy services, “Spotlight” for comprehensive marketing concepts, or “ECS Inside” which supports with staffing requirements at a time where the industry is ramping up to full operations and struggling to find appropriate local talent.
“Our Augmented GSSA vision is starting to physically shape our business. ECS is increasingly developing into a Key Account Management matrix structure where activities are centered around customers. And those customers are becoming more heterogenous, too, with the emergence of the new air-sea shipping clients.” The strong increase in demand for ECS Group’s Total Cargo Expertise (TCE) services, where ECS Group supplies outsourced operations, is confirmation that the Abilities service module approach offers the required flexibility to newcomers to the air cargo industry, and airlines that are building back after the pandemic. A flexibility and agility that will be all the more necessary in 2023, which will bring its own new challenges. Indeed, the transformation of the industry leads ECS Group to strengthen its commercial DNA while deploying a hybrid GSSA model through the development of new skills that cater for customers’ every needs. It is also very encouraging to see that the digital transformation in our industry is gathering pace," Adrien Thominet continues, "and ECS Group is clearly assisting this acceleration. Cargo Digital Factory, our own incubator, is already offering various tools such as Quantum, Apollo and Pathfinder. But the challenge of digitalization has led us to go further. To help accelerate the development of solutions for our industry, Cargo Digital Factory joined CargoTech early last year, enabling ECS Group to benefit from new solutions and create new synergies.”
As a further step in the digitalization of ECS Group, the GSSA's online presence has also been modernized in line with its new brand image.
“Four seasons in one day. We enjoyed a very strong first half year; however, the second half has been more challenging given a flatter market compared to the summer, with falling yields and volumes, particularly out of Asia. An unusual situation for this time of year, and one that will likely remain so for the first half of 2023,” he predicts. “We expect Asian exports to pick up again in the second half the of the year, when the US and Europe begin restocking once more.”